Find your Millennial-LOHAS
Find your Millennial-LOHAS Millennials are a travel group you cannot ignore. It’s one of the fastest growing groups, which is in the US already responsible for every third travel. They are expected to spend 1.4 trillion US-Dollar by 2020 for traveling. They should be high on every sustainable destinations target list – especially those Millennials […]
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LOHAS: The biggest market you have never heard of
It’s hard to imagine that there is a big market of tourists that you never have heard of, tourists that are eager to spent money and who are less price sensitive than the classical tourist. Already in 2003 the New York times was writing about this group. Nevertheless a lot of destinations and tour operators […]
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