Interview with Marie Holmberg from Malmö Tourism
Marie Holmberg works as project leader business development for Malmö Tourism. She is the responsible person for sustainability and was responsible for the ISO 20121 certification progress in Swedens third biggest city. Things we wanted to know from Marie: • What was the reason for Malmö to become a sustainable tourist destination? • Which […]
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Tourists want to travel sustainable
Tourists want to travel sustainable Who thinks that most of the costumers don’t care about sustainable travel and just want the cheapest fair for their next holidays should have a closer look at the study that booking.com published in 2017. This study says that two out of three tourists prefer an eco-friendly or green stay. […]
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Overtourism: “Tourists, go home!“
“Tourists, go home!“ The amount of tourists is continuously increasing and will do so even in the future. There are already more than one billion tourists traveling around the planet and visiting numerous destinations. It’s easy to understand why the amount of travelers is growing and will continue do so. There are more and […]
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LOHAS: The biggest market you have never heard of
It’s hard to imagine that there is a big market of tourists that you never have heard of, tourists that are eager to spent money and who are less price sensitive than the classical tourist. Already in 2003 the New York times was writing about this group. Nevertheless a lot of destinations and tour operators […]
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What is sustainable Tourism?
Although the term Sustainable Tourism is widely used are there still many different definitions of it around. Many people think sustainability is only about the environment and that sustainable tourism is the same as ecotourism or green tourism. But sustainable tourism is much more. It includes besides the environment the fair treatment of people and […]
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