Find your Millennial-LOHAS
Find your Millennial-LOHAS Millennials are a travel group you cannot ignore. It’s one of the fastest growing groups, which is in the US already responsible for every third travel. They are expected to spend 1.4 trillion US-Dollar by 2020 for traveling. They should be high on every sustainable destinations target list – especially those Millennials […]
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Overtourism: “Tourists, go home!“
“Tourists, go home!“ The amount of tourists is continuously increasing and will do so even in the future. There are already more than one billion tourists traveling around the planet and visiting numerous destinations. It’s easy to understand why the amount of travelers is growing and will continue do so. There are more and […]
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LOHAS: The biggest market you have never heard of
It’s hard to imagine that there is a big market of tourists that you never have heard of, tourists that are eager to spent money and who are less price sensitive than the classical tourist. Already in 2003 the New York times was writing about this group. Nevertheless a lot of destinations and tour operators […]
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What is sustainable Tourism?
Although the term Sustainable Tourism is widely used are there still many different definitions of it around. Many people think sustainability is only about the environment and that sustainable tourism is the same as ecotourism or green tourism. But sustainable tourism is much more. It includes besides the environment the fair treatment of people and […]
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